SaaSAI agents playbook
Buyers have seen plenty of agent demos that fall apart. What wins them is a recorded real run, clear limits and permissions, and a price per task. Outpost builds that proof and prepares your agent's directory listings in an order that doesn't break their exclusivity rules.
01 · DISCOVERY
People find AI agents through agent-specific directories (AI Agents Directory, AI Agents List, AI Agent Store), broad AI tool directories like There's An AI For That and Future Tools, Product Hunt's AI Agents category, and demo videos shared on social media and YouTube. Developer-facing agents and tools are also found through the Official MCP Registry. More and more, people simply ask an AI assistant which agent handles a task, so pages that explain clearly what your agent does get cited.
Hear about an agent for a task → watch a demo or read a real example run → check what it can access and what it costs per task → try it on one low-risk task → expand to more tasks if it's reliable → a team or company plan. Trust and limits decide more than features.
02 · CHANNELS
Ranked 5 (essential) to 1 (optional) by the research for this industry.
A screen recording of an unedited run, with the input, steps and output, is the strongest proof in a category full of staged demos. Each one can also be a page that ranks.
AI Agents Directory has a free badge listing (nofollow), AI Agents List starts at $29, and AI Agents Listing accepts submissions from an AI agent over MCP into the same human review queue. AI Agent Store sells rank by bid, so treat it with caution.
Pages on what the agent can access, how it fails and what a task costs answer the buyer's real objections, and give AI assistants accurate facts to cite.
There's An AI For That requires that your tool not appear on any other platform before its launch there, so decide early whether to list there first. Future Tools rejects over 75% of submissions and all waitlist-only products.
A launch day and a permanent page in a category buyers browse. Only products people can use now are featured.
If your agent exposes an MCP server, the registry is where developers and clients look for servers.
03 · YOUR FIRST MONTH
A sample month. Your own plan is built from your audit, stage and goal, and paid options only ever appear as optional boosts.
Week 1 · days 1–7
Week 2 · days 8–14
Week 3 · days 15–21
Week 4 · days 22–30
04 · WHERE TO BE LISTED
Costs are as published by each destination when the research was reviewed; check before you pay for anything.
aiagentsdirectory.com
A directory for agentic products, with a free listing in exchange for a badge.
Free with badge (nofollow); paid tiers from $19
aiagentslisting.com
Accepts submissions from an AI agent over MCP, into the same human review queue. A basic listing stays free.
Free basic listing
aiagentslist.com
An agent directory with a free eligibility check and paid listing. Money back if not approved.
From $29
theresanaiforthat.com
A large AI directory and newsletter. Your tool must not appear on other platforms before launching here.
From $49; free route via a monthly X thread for indie makers
futuretools.io
Matt Wolfe's curated directory. Free to submit, very selective, no waitlist-only products.
producthunt.com
The AI Agents category plus a launch day.
registry.modelcontextprotocol.io
The open registry for discovering Model Context Protocol servers.
05 · SEARCH DEMAND
Primary search
ai agent marketing
90searches a month
DataForSEO Google Ads, US/en, Oct 2026
Learning: answer with guides
Looking for a place: be listed there
Comparing: show why you
Comparing: show why you
06 · AVOID
There's An AI For That requires the tool not to appear on any other platform before its launch there. Spraying submissions first can rule it out.
Future Tools, AI Tools Directory and Product Hunt's featuring rules all exclude waitlist-only products. List when people can use the agent.
AI Tools Directory says AI-written or copied submission content is detected and discarded. Write directory copy yourself.
Demos that hide failures backfire with buyers who test them. Show limits, human-handoff points and failure handling.
Some agent directories sell placement by bid. Paid rank lowers trust in the listing, and the free listings are usually enough to start.
07 · WHAT OUTPOST DOES
Plans the directory order around exclusivity and eligibility rules, so one submission doesn't rule out another.
Writes case pages and trust pages from the facts you confirm. It never stages or invents results.
Prepares every directory listing, including AI Agents Listing, for you to submit by hand, in an order that keeps you eligible for the rest.
Records a receipt for every listing once it's live: URL, link status, indexing and the clicks it drove.
Asks AI assistants a set of prompts each week to see whether they mention your agent for your task, and which pages they cite.
Every action Outpost takes gets a receipt: the live URL, a timestamp and what it drove, or “nothing yet”.See how receipts work
08 · QUESTIONS
Start with the free ones that review submissions: AI Agents Directory (free with a badge), AI Agents Listing and Future Tools. Add paid listings only with a budget and a reason, and avoid pay-for-rank placements.
Decide before submitting anywhere else. Its terms require that the tool not appear on other platforms before launching there. Paid launches start at $49, and there's a free route via a monthly X thread for indie makers.
Show unedited real runs, including a failure handled safely, publish what the agent can access and how data is handled, and price per task so the risk is clear.
Google says there are no extra requirements or special optimizations for its AI Overviews and AI Mode beyond normal SEO. Clear, crawlable pages with accurate facts are what get cited. Outpost tracks mentions, but no one can guarantee them.
Only where the platform allows it, such as AI Agents Listing's MCP submission route. Most directories need your own account, and some reject AI-written copy, so Outpost prepares those for you to submit.
Listings are usually live within days to weeks of review. Most send modest traffic. The lasting value comes from the backlinks, being cited by AI assistants, and the pages you build alongside them over months.
10 · EVIDENCE
Every fact on this page comes from one of these sources.
Free with badge (nofollow); Fast Track $19 and higher tiers
Free basic listing; agent submission via MCP; same review queue
Lifetime listing $29; money back if not approved
Bid-based paid ranking
Exclusivity clause; $49 and $437 tiers; free X thread route
Over 75% of submissions rejected; no waitlist-only products
No waitlists or hidden pricing; AI-written submissions discarded
Category exists and its description
Only currently available products featured
Registry for discovering MCP servers
No additional requirements or special optimizations for AI Overviews and AI Mode
Last reviewed . Search volume: DataForSEO Google Ads, US/en, Oct 2026.
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