INDUSTRY PLAYBOOKS
A growth plan for your niche, researched and sourced.
Every playbook shows how customers in one industry find what they buy, which channels and directories matter, and a 30-day plan that costs $0. Every playbook lists the sources it draws on.
- playbooks
- 145
- directories, stores and communities
- 347
- free to start
- 250
- sources cited
- 956
Showing all 145 playbooks
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Outpost builds a plan for any business from its own website, so you don’t need a playbook to start. Run the free audit and it will find your channels, directories and keywords.
SaaS
Trials and demos from search, review sites, launch platforms and integrations.
- SaaS
SaaS startups
Launch once, then keep getting found
saas marketing720/mo - SaaS
CRM for small teams
Don't be another CRM. Be the CRM for someone.
crm software marketing720/mo - SaaS
Project management software
Win one workflow, then the whole board
project management software marketing320/mo - SaaS
B2B SaaS
Market to the champion, the approver and the skeptic
b2b saas marketing260/mo - SaaS
API products
Your docs are your marketing site
api marketing210/mo - SaaS
Shopify apps
Win the Shopify App Store search box
shopify app marketing210/mo - SaaS
Developer tools
Developers don't click ads. They read docs.
developer marketing140/mo - SaaS
AI agents
Show the agent working, then get it listed
ai agent marketing90/mo - SaaS
Open-source software
Turn a good repository into a project people find, star and pay for
open source marketing40/mo - SaaS
AI tools
Stand out in the AI tool flood by showing the job, not the model
ai tool marketing30/mo - SaaS
Micro-SaaS and solo founders
Marketing that fits in the hours a solo founder actually has
micro saas marketing10/mo - SaaS
Pre-launch startups
Launch day should be the second time people hear about you
how to get beta users10/mo - SaaS
Chrome extensions
Get your extension installed, and kept, by the people who need it
how to market a chrome extension10/mo - SaaS
Healthtech and healthcare SaaS
In healthcare, the marketing that works is the marketing a compliance officer would sign off on.
digital health marketing590/mo - SaaS
Slack and Teams apps
For a Slack or Teams app, the marketplace listing is the product launch.
slack app directory480/mo - SaaS
AI chatbots
Put your AI chatbot where teams already shop for one
chatbot marketing210/mo - SaaS
Fintech startups
Fintech growth that your compliance team can sign off on
fintech marketing170/mo - SaaS
Cybersecurity software
Security buyers ignore fear-based marketing. Show them the work.
cybersecurity marketing90/mo - SaaS
Marketplace startups
Win one city or one category before you try to win the market
marketplace marketing70/mo - SaaS
Edtech
Teachers adopt it, districts approve it, and privacy decides it
edtech marketing30/mo - SaaS
WordPress plugins
Your readme is your landing page, and your support forum is your sales team
wordpress plugin marketing20/mo - SaaS
HR software
Marketing for HR software that HR leaders will actually shortlist
hr tech marketing10/mo - SaaS
Accounting software
Get your accounting software recommended by the people who sign the books
how to market accounting software10/mo - SaaS
SEO tools
Market an SEO tool to people who can smell filler from the SERP
seo software marketing10/mo - SaaS
AI writing tools
Grow an AI writing tool without becoming the spam it competes with
ai writing tool marketing - SaaS
No-code and low-code tools
Market a no-code tool through the templates and tutorials that sell it
no code saas marketing - SaaS
Scheduling and booking software
Booking software marketing that meets businesses where they get booked
booking software marketing - SaaS
Nonprofit software
Sell to nonprofits the way nonprofits buy: through peers, on their calendar
marketing software for nonprofits50/mo - SaaS
AI image and video generators
You will not out-shout Midjourney. Out-niche it.
ai image generator marketing10/mo - SaaS
Insurtech
Insurtech marketing: earn trust in a regulated, relationship-driven market
insurtech marketing10/mo - SaaS
Video creation software
Video tools are sold by tutorials. Make the best ones.
video editing software marketing10/mo - SaaS
Legal tech
Lawyers buy software from peers, marketplaces and vendors that answer the security questions
legal tech marketing10/mo - SaaS
Proptech and real estate software
Proptech marketing that goes through the brokerage, not around it
proptech marketing10/mo - SaaS
Construction software
Construction software marketing that earns the jobsite, not just the office
construction tech marketing10/mo - SaaS
Logistics and supply chain software
Logistics software marketing that speaks freight, not startup
logistics software marketing10/mo - SaaS
Climate tech
Climate tech marketing that can survive a fact-check
climate tech marketing10/mo - SaaS
Workflow automation software
Automation software marketing built on the workflows people search for
automation software marketing - SaaS
Recruiting software and ATS
Recruiting software marketing that fits inside the hiring workflow
recruiting software marketing - SaaS
Compliance and GRC software
Compliance software marketing that shows up when the audit request lands
compliance software marketing - SaaS
Email marketing software
Email platform marketing that wins the switch, not the search
email marketing software marketing0/mo - SaaS
Social media management tools
Social media tool marketing that starts with the APIs, not the ads
social media saas marketing - SaaS
Analytics and BI software
Marketing for analytics tools, built for buyers who check your numbers
analytics software marketing - SaaS
Customer support software
Get your help desk onto the shortlist when teams decide to switch
help desk software marketing - SaaS
Design tools
Design tools spread when designers can see the output
design software marketing - SaaS
Restaurant software
Restaurant software is bought between shifts, through the POS
restaurant software marketing - SaaS
Field service software
Contractors search by trade. Your marketing should too.
home service software marketing - SaaS
Event management software
Planners choose event software months before the event
event management software marketing
Apps
Installs from store search, editorial features, communities and the web.
- Apps
iOS apps
Get found on the App Store, not just listed on it
app store optimization880/mo - Apps
Mobile apps
Two stores, one plan, zero ad budget
how to market an app320/mo - Apps
Android apps
Google Play gives you more testing tools than any store. Use them.
android app marketing10/mo - Apps
Web apps and PWAs
No app store to discover you? Then the whole web is your store.
web app marketing10/mo - Apps
Habit tracking apps
There are a thousand habit trackers. Be the obvious one for someone.
how to market a habit tracker app - Apps
Meditation and mindfulness apps
You will not outspend the big meditation brands. You can out-specialize them.
how to market a meditation app - Apps
Budgeting and personal finance apps
People pick a budgeting app by method and trust. Market both.
how to market a budgeting app - Apps
Language learning apps
Nobody learns 'a language'. They learn Korean for a trip in May.
how to market a language learning app - Apps
Fitness and workout apps
Fitness apps are chosen in January. They are found in the months before it.
app store optimization for fitness apps - Apps
Note-taking apps
Nobody installs a note app on a blank slate. Win the people who are switching.
note taking app marketing - Apps
Social and community apps
A social app is only as good as who's already on it
social media app marketing210/mo - Apps
Dating apps
A dating app is only as good as who's nearby
dating app marketing20/mo - Apps
Mental health apps
Mental health app marketing built on trust, not tracking pixels
mental health app marketing - Apps
Sleep apps
Sleep app marketing, from the middle-of-the-night search to the morning sync
sleep app marketing - Apps
Journaling apps
Journaling app marketing that sells the habit and the privacy, not a blank page
journaling app marketing - Apps
Investing and trading apps
Investing app marketing that survives compliance review
investment app marketing - Apps
Study and flashcard apps
Reach students before the exam, not after it
flashcard app marketing - Apps
Kids and educational apps
Market to parents and teachers, never by tracking kids
educational app marketing - Apps
Calorie and nutrition tracking apps
Grow a calorie tracker on trust, not before-and-after photos
calorie counter app marketing - Apps
Recipe and meal planning apps
Turn recipe searches and saved Pins into meal-planning users
meal planning app marketing - Apps
Period and fertility tracking apps
Market your cycle tracker on what users check first: privacy
period tracker app marketing - Apps
To-do and productivity apps
Your to-do app needs a sharper reason to switch, not more features
productivity app marketing - Apps
AI companion and assistant apps
Launch an AI companion where trust is part of the product
how to market an ai app - Apps
Photo and video editing apps
Let the edits sell the editor
photo editing app marketing - Apps
Travel apps
Travel app marketing timed to when people actually plan trips
travel app marketing10/mo - Apps
Apple Watch and wearable apps
Watch apps win on the watch face, not just the App Store
apple watch app marketing - Apps
Running and cycling apps
Runners already have Strava and a watch. Fit into that.
running app marketing - Apps
Parenting and baby apps
Parents look for help at 3 a.m. Be the answer that is there.
parenting app marketing - Apps
Music apps
You will not out-market Spotify. Pick the musician and serve them.
music app marketing - Apps
Podcast and audio apps
Podcast apps grow when podcasters tell their listeners
podcast app marketing - Apps
Reading and ebook apps
Readers recommend apps the way they recommend books
reading app marketing - Apps
Bible, prayer and faith apps
Grow your Bible or prayer app the way faith actually spreads: through people
bible app marketing - Apps
Astrology and tarot apps
Astrology apps grow when people share their reading. Build for that first
astrology app marketing - Apps
Utility apps (scanners, VPNs, tools)
Nobody wants a utility app. They want their problem solved in the next two minutes
utility app marketing0/mo
Games
Wishlists and players from festivals, creators, communities and store pages.
- Games
Steam games
Turn your Steam page into a wishlist engine
steam wishlists2,400/mo - Games
Indie games
Get your game seen before launch day
indie game marketing140/mo - Games
Mobile games
Get your mobile game in front of players before you spend a cent on installs
mobile game marketing50/mo - Games
Web and HTML5 games
Web games don't get found by search. They get found by portals.
how to publish html5 games - Games
Cozy games
Cozy players don't stumble onto games. They are introduced to them.
how to market a cozy game - Games
Indie roguelikes and roguelites
A roguelike markets itself one run at a time. Get it in front of people who will do run two.
how to market a roguelike - Games
Discord and Telegram games
Games inside chat apps spread from one group to the next. Start with the right groups.
discord activities720/mo - Games
Simulation and management games
Sim players love a satisfying loop. Show it to them early.
simulation game marketing90/mo - Games
Roblox games
On Roblox, discovery is earned in the first session
how to promote roblox game50/mo - Games
Deckbuilders and card games
Get your deckbuilder wishlisted by players who live in the genre
how to market a card game10/mo - Games
Strategy games
Strategy players buy what they've already played for hours
strategy game marketing - Games
Puzzle games
Let players solve your first level before they hear the pitch
puzzle game marketing - Games
Horror games
Horror spreads when people watch someone else get scared.
horror game marketing - Games
Visual novels
Readers pick a visual novel for its characters. Show them early.
visual novel marketing - Games
Platformers and metroidvanias
In a platformer, the movement is the marketing.
metroidvania marketing - Games
Multiplayer and co-op indie games
A multiplayer game only works when someone else is playing.
multiplayer game marketing - Games
Indie RPGs
RPG players buy into a world. Give them a reason to move in early.
how to market an rpg - Games
Idle and incremental games
Idle players are patient. Your launch plan shouldn't be.
idle game marketing - Games
itch.io games
itch.io rewards the games people bring traffic to.
how to market itch io game - Games
VR games
VR game marketing for a small audience that tells each other everything
vr game marketing10/mo - Games
City builders and colony sims
City builder fans buy the game they watched grow for three hours
city builder game marketing - Games
Survival and crafting games
Survival games sell in groups of four
survival game marketing - Games
Narrative and adventure games
Story games are hard to show in a GIF. They're easy to remember once someone writes about them
narrative game marketing - Games
Mac games
Mac players are already looking for your game. Show them it runs.
how to market a mac game
Desktop software
Downloads from app stores, package managers, alternatives lists and communities.
- Desktop software
Mac apps
Mac users find apps through a small, opinionated set of places. Be in all of them.
how to market a mac app - Desktop software
Windows software
On Windows, the first marketing problem is the warning screen.
how to market windows software - Desktop software
Mac menu bar utilities
Small app, tiny icon, real users
mac menu bar apps210/mo - Desktop software
Audio plugins (VST/AU)
Sell more VST and AU plugins without buying banner ads
how to sell vst plugins10/mo - Desktop software
Linux desktop apps
Ship your Linux app where Linux users actually install software
how to promote linux app - Desktop software
CLI tools
Make your CLI tool one command away, then show it working
how to promote cli tool - Desktop software
Cross-platform desktop apps
One codebase, three operating systems, a dozen places people install from
desktop app marketing - Desktop software
Music production software
Producers switch tools when they hear what someone made with yours
music production software marketing - Desktop software
Photo editing desktop software
Photographers pick editors by trying them on their own RAW files
photo editing software marketing - Desktop software
Screen recording and screenshot tools
Your real competitor is Shift-Command-5
screen recording software marketing - Desktop software
3D and CAD software
CAD users choose their tool in school or in the maker shop, then stay for years
cad software marketing - Desktop software
Password managers and privacy tools
Nobody trusts a password manager because of an ad. They trust the audit
password manager marketing
Creators
Subscribers and sales from marketplaces, newsletters, communities and search.
- Creators
Online courses
People buy a course from the person they already learned something from.
online course marketing4,400/mo - Creators
Digital products and templates
A template sells when someone searches for exactly the problem it solves.
how to sell digital products1,900/mo - Creators
Newsletters
Grow your newsletter through other newsletters, and an archive that keeps working
newsletter marketing140/mo - Creators
Indie makers and side projects
You built it in your evenings. Let something else do the launch grind.
how to market a side project - Creators
Podcasts
Most new listeners come from another show, a clip or a search. Not from the app's charts.
podcast marketing480/mo - Creators
Self-published authors
Sell the next book to the readers who loved the last one
how to market a self published book260/mo - Creators
Online communities and memberships
Grow a community people join for each other, not just for you
community marketing260/mo - Creators
Coaches and consultants
Get hired for what you know, not how loudly you post
marketing for coaches140/mo
E-commerce
Purchases from shopping search, marketplaces, publishers and reviews.
- E-commerce
DTC brands
Grow a DTC brand before you can afford to rent attention
dtc marketing390/mo - E-commerce
Skincare and beauty brands
Win the skincare shopper who reads the ingredient list
skincare marketing170/mo - E-commerce
Jewelry brands
Jewelry marketing that earns trust before the first click
jewelry marketing110/mo - E-commerce
Etsy and handmade shops
Get found inside Etsy search, then build traffic Etsy cannot take away
how to promote etsy shop110/mo - E-commerce
Specialty food and beverage brands
Food and drink brands grow shelf by shelf. Market to the buyer and the eater.
beverage marketing90/mo - E-commerce
Shopify stores
Your Shopify store already has free channels switched off. Turn them on.
how to market a shopify store70/mo - E-commerce
Fashion and apparel brands
Market a clothing brand on fit, drops and people wearing it
how to market a clothing brand70/mo - E-commerce
Supplement brands
Supplement marketing where every claim can survive a regulator's read
supplement marketing50/mo - E-commerce
Print on demand
Print on demand wins on niches, not on uploading more designs
print on demand marketing40/mo - E-commerce
Pet product brands
Pet product marketing that respects how owners decide
pet product marketing10/mo
Local businesses
Calls and bookings from maps, local directories, reviews and service pages.
- Local businesses
Roofers
When the storm hits, homeowners pick the roofer they can trust fastest.
seo for roofers1,900/mo - Local businesses
Dentists
Patients choose a dentist from a map, a star rating and one good answer.
seo for dentists1,000/mo - Local businesses
Law firms
People look for a lawyer on one of the worst days of their year.
seo for lawyers720/mo - Local businesses
Plumbers
Win the 2 a.m. burst pipe and the planned water heater swap
seo for plumbers480/mo - Local businesses
Therapists and private practices
Fill your caseload with the clients you do your best work with
seo for therapists480/mo - Local businesses
Restaurants
Get chosen when someone nearby is deciding where to eat tonight
seo for restaurants390/mo - Local businesses
Chiropractors
Become the chiropractor people in your town actually trust
seo for chiropractors390/mo - Local businesses
Med spas
Book more consults for the treatments you're best at, without risky claims
med spa marketing390/mo - Local businesses
Real estate agents
Be the agent people find when they research the neighborhood
seo for real estate agents260/mo - Local businesses
HVAC companies
Be ready before the first heat wave, not during it
seo for hvac210/mo
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