Grow a game before and after launch day.
Wishlists and players from festivals, creators, communities and store pages.
- playbooks
- 24
- directories, stores and communities
- 79
- free to start
- 65
- sources cited
- 182
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- Games
Steam games
Turn your Steam page into a wishlist engine
steam wishlists2,400/mo - Games
Indie games
Get your game seen before launch day
indie game marketing140/mo - Games
Mobile games
Get your mobile game in front of players before you spend a cent on installs
mobile game marketing50/mo - Games
Web and HTML5 games
Web games don't get found by search. They get found by portals.
how to publish html5 games - Games
Cozy games
Cozy players don't stumble onto games. They are introduced to them.
how to market a cozy game - Games
Indie roguelikes and roguelites
A roguelike markets itself one run at a time. Get it in front of people who will do run two.
how to market a roguelike - Games
Discord and Telegram games
Games inside chat apps spread from one group to the next. Start with the right groups.
discord activities720/mo - Games
Simulation and management games
Sim players love a satisfying loop. Show it to them early.
simulation game marketing90/mo - Games
Roblox games
On Roblox, discovery is earned in the first session
how to promote roblox game50/mo - Games
Deckbuilders and card games
Get your deckbuilder wishlisted by players who live in the genre
how to market a card game10/mo - Games
Strategy games
Strategy players buy what they've already played for hours
strategy game marketing - Games
Puzzle games
Let players solve your first level before they hear the pitch
puzzle game marketing - Games
Horror games
Horror spreads when people watch someone else get scared.
horror game marketing - Games
Visual novels
Readers pick a visual novel for its characters. Show them early.
visual novel marketing - Games
Platformers and metroidvanias
In a platformer, the movement is the marketing.
metroidvania marketing - Games
Multiplayer and co-op indie games
A multiplayer game only works when someone else is playing.
multiplayer game marketing - Games
Indie RPGs
RPG players buy into a world. Give them a reason to move in early.
how to market an rpg - Games
Idle and incremental games
Idle players are patient. Your launch plan shouldn't be.
idle game marketing - Games
itch.io games
itch.io rewards the games people bring traffic to.
how to market itch io game - Games
VR games
VR game marketing for a small audience that tells each other everything
vr game marketing10/mo - Games
City builders and colony sims
City builder fans buy the game they watched grow for three hours
city builder game marketing - Games
Survival and crafting games
Survival games sell in groups of four
survival game marketing - Games
Narrative and adventure games
Story games are hard to show in a GIF. They're easy to remember once someone writes about them
narrative game marketing - Games
Mac games
Mac players are already looking for your game. Show them it runs.
how to market a mac game
MOST RECOMMENDED
Where Games playbooks send you most
Destinations that several playbooks in this segment recommend, with what they cost.
- Steam Next Festpartner.steamgames.comFreein 16 playbooks
- Steam themed fests and seasonal salespartner.steamgames.comFreein 12 playbooks
- itch.ioitch.ioFreein 11 playbooks
- Steam Curator Connectpartner.steamgames.comFreein 9 playbooks
- Keymailerkeymailer.coFree tierin 7 playbooks
- IGDBigdb.comFreein 6 playbooks
- Steam (Steam Direct + Coming Soon page)partner.steamgames.comPaidin 6 playbooks
- IMPRESS (Press Kitty)impress.gamesFreein 5 playbooks
Other segments
- SaaSTrials and demos from search, review sites, launch platforms and integrations.47 playbooks
- AppsInstalls from store search, editorial features, communities and the web.34 playbooks
- Desktop softwareDownloads from app stores, package managers, alternatives lists and communities.12 playbooks
- CreatorsSubscribers and sales from marketplaces, newsletters, communities and search.8 playbooks
- E-commercePurchases from shopping search, marketplaces, publishers and reviews.10 playbooks
- Local businessesCalls and bookings from maps, local directories, reviews and service pages.10 playbooks
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