Grow an app from store search to word of mouth.
Installs from store search, editorial features, communities and the web.
- playbooks
- 34
- directories, stores and communities
- 65
- free to start
- 54
- sources cited
- 208
Showing all 34 playbooks
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- Apps
iOS apps
Get found on the App Store, not just listed on it
app store optimization880/mo - Apps
Mobile apps
Two stores, one plan, zero ad budget
how to market an app320/mo - Apps
Android apps
Google Play gives you more testing tools than any store. Use them.
android app marketing10/mo - Apps
Web apps and PWAs
No app store to discover you? Then the whole web is your store.
web app marketing10/mo - Apps
Habit tracking apps
There are a thousand habit trackers. Be the obvious one for someone.
how to market a habit tracker app - Apps
Meditation and mindfulness apps
You will not outspend the big meditation brands. You can out-specialize them.
how to market a meditation app - Apps
Budgeting and personal finance apps
People pick a budgeting app by method and trust. Market both.
how to market a budgeting app - Apps
Language learning apps
Nobody learns 'a language'. They learn Korean for a trip in May.
how to market a language learning app - Apps
Fitness and workout apps
Fitness apps are chosen in January. They are found in the months before it.
app store optimization for fitness apps - Apps
Note-taking apps
Nobody installs a note app on a blank slate. Win the people who are switching.
note taking app marketing - Apps
Social and community apps
A social app is only as good as who's already on it
social media app marketing210/mo - Apps
Dating apps
A dating app is only as good as who's nearby
dating app marketing20/mo - Apps
Mental health apps
Mental health app marketing built on trust, not tracking pixels
mental health app marketing - Apps
Sleep apps
Sleep app marketing, from the middle-of-the-night search to the morning sync
sleep app marketing - Apps
Journaling apps
Journaling app marketing that sells the habit and the privacy, not a blank page
journaling app marketing - Apps
Investing and trading apps
Investing app marketing that survives compliance review
investment app marketing - Apps
Study and flashcard apps
Reach students before the exam, not after it
flashcard app marketing - Apps
Kids and educational apps
Market to parents and teachers, never by tracking kids
educational app marketing - Apps
Calorie and nutrition tracking apps
Grow a calorie tracker on trust, not before-and-after photos
calorie counter app marketing - Apps
Recipe and meal planning apps
Turn recipe searches and saved Pins into meal-planning users
meal planning app marketing - Apps
Period and fertility tracking apps
Market your cycle tracker on what users check first: privacy
period tracker app marketing - Apps
To-do and productivity apps
Your to-do app needs a sharper reason to switch, not more features
productivity app marketing - Apps
AI companion and assistant apps
Launch an AI companion where trust is part of the product
how to market an ai app - Apps
Photo and video editing apps
Let the edits sell the editor
photo editing app marketing - Apps
Travel apps
Travel app marketing timed to when people actually plan trips
travel app marketing10/mo - Apps
Apple Watch and wearable apps
Watch apps win on the watch face, not just the App Store
apple watch app marketing - Apps
Running and cycling apps
Runners already have Strava and a watch. Fit into that.
running app marketing - Apps
Parenting and baby apps
Parents look for help at 3 a.m. Be the answer that is there.
parenting app marketing - Apps
Music apps
You will not out-market Spotify. Pick the musician and serve them.
music app marketing - Apps
Podcast and audio apps
Podcast apps grow when podcasters tell their listeners
podcast app marketing - Apps
Reading and ebook apps
Readers recommend apps the way they recommend books
reading app marketing - Apps
Bible, prayer and faith apps
Grow your Bible or prayer app the way faith actually spreads: through people
bible app marketing - Apps
Astrology and tarot apps
Astrology apps grow when people share their reading. Build for that first
astrology app marketing - Apps
Utility apps (scanners, VPNs, tools)
Nobody wants a utility app. They want their problem solved in the next two minutes
utility app marketing0/mo
MOST RECOMMENDED
Where Apps playbooks send you most
Destinations that several playbooks in this segment recommend, with what they cost.
- Apple App Store (App Store Connect)apps.apple.comPaidin 31 playbooks
- Google Playplay.google.comPaidin 31 playbooks
- AlternativeToalternativeto.netFreein 30 playbooks
- Product Huntproducthunt.comFreein 29 playbooks
- Samsung Galaxy Storegalaxystore.samsung.comCheck termsin 8 playbooks
- F-Droidf-droid.orgFreein 8 playbooks
- Mac App Store (App Store Connect)developer.apple.comPaidin 5 playbooks
- Amazon Appstore (Fire devices only)developer.amazon.comFreein 4 playbooks
Other segments
- SaaSTrials and demos from search, review sites, launch platforms and integrations.47 playbooks
- GamesWishlists and players from festivals, creators, communities and store pages.24 playbooks
- Desktop softwareDownloads from app stores, package managers, alternatives lists and communities.12 playbooks
- CreatorsSubscribers and sales from marketplaces, newsletters, communities and search.8 playbooks
- E-commercePurchases from shopping search, marketplaces, publishers and reviews.10 playbooks
- Local businessesCalls and bookings from maps, local directories, reviews and service pages.10 playbooks
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