Grow a SaaS product where buyers compare.
Trials and demos from search, review sites, launch platforms and integrations.
- playbooks
- 47
- directories, stores and communities
- 123
- free to start
- 82
- sources cited
- 302
Showing all 47 playbooks
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- SaaS
SaaS startups
Launch once, then keep getting found
saas marketing720/mo - SaaS
CRM for small teams
Don't be another CRM. Be the CRM for someone.
crm software marketing720/mo - SaaS
Project management software
Win one workflow, then the whole board
project management software marketing320/mo - SaaS
B2B SaaS
Market to the champion, the approver and the skeptic
b2b saas marketing260/mo - SaaS
API products
Your docs are your marketing site
api marketing210/mo - SaaS
Shopify apps
Win the Shopify App Store search box
shopify app marketing210/mo - SaaS
Developer tools
Developers don't click ads. They read docs.
developer marketing140/mo - SaaS
AI agents
Show the agent working, then get it listed
ai agent marketing90/mo - SaaS
Open-source software
Turn a good repository into a project people find, star and pay for
open source marketing40/mo - SaaS
AI tools
Stand out in the AI tool flood by showing the job, not the model
ai tool marketing30/mo - SaaS
Micro-SaaS and solo founders
Marketing that fits in the hours a solo founder actually has
micro saas marketing10/mo - SaaS
Pre-launch startups
Launch day should be the second time people hear about you
how to get beta users10/mo - SaaS
Chrome extensions
Get your extension installed, and kept, by the people who need it
how to market a chrome extension10/mo - SaaS
Healthtech and healthcare SaaS
In healthcare, the marketing that works is the marketing a compliance officer would sign off on.
digital health marketing590/mo - SaaS
Slack and Teams apps
For a Slack or Teams app, the marketplace listing is the product launch.
slack app directory480/mo - SaaS
AI chatbots
Put your AI chatbot where teams already shop for one
chatbot marketing210/mo - SaaS
Fintech startups
Fintech growth that your compliance team can sign off on
fintech marketing170/mo - SaaS
Cybersecurity software
Security buyers ignore fear-based marketing. Show them the work.
cybersecurity marketing90/mo - SaaS
Marketplace startups
Win one city or one category before you try to win the market
marketplace marketing70/mo - SaaS
Edtech
Teachers adopt it, districts approve it, and privacy decides it
edtech marketing30/mo - SaaS
WordPress plugins
Your readme is your landing page, and your support forum is your sales team
wordpress plugin marketing20/mo - SaaS
HR software
Marketing for HR software that HR leaders will actually shortlist
hr tech marketing10/mo - SaaS
Accounting software
Get your accounting software recommended by the people who sign the books
how to market accounting software10/mo - SaaS
SEO tools
Market an SEO tool to people who can smell filler from the SERP
seo software marketing10/mo - SaaS
AI writing tools
Grow an AI writing tool without becoming the spam it competes with
ai writing tool marketing - SaaS
No-code and low-code tools
Market a no-code tool through the templates and tutorials that sell it
no code saas marketing - SaaS
Scheduling and booking software
Booking software marketing that meets businesses where they get booked
booking software marketing - SaaS
Nonprofit software
Sell to nonprofits the way nonprofits buy: through peers, on their calendar
marketing software for nonprofits50/mo - SaaS
AI image and video generators
You will not out-shout Midjourney. Out-niche it.
ai image generator marketing10/mo - SaaS
Insurtech
Insurtech marketing: earn trust in a regulated, relationship-driven market
insurtech marketing10/mo - SaaS
Video creation software
Video tools are sold by tutorials. Make the best ones.
video editing software marketing10/mo - SaaS
Legal tech
Lawyers buy software from peers, marketplaces and vendors that answer the security questions
legal tech marketing10/mo - SaaS
Proptech and real estate software
Proptech marketing that goes through the brokerage, not around it
proptech marketing10/mo - SaaS
Construction software
Construction software marketing that earns the jobsite, not just the office
construction tech marketing10/mo - SaaS
Logistics and supply chain software
Logistics software marketing that speaks freight, not startup
logistics software marketing10/mo - SaaS
Climate tech
Climate tech marketing that can survive a fact-check
climate tech marketing10/mo - SaaS
Workflow automation software
Automation software marketing built on the workflows people search for
automation software marketing - SaaS
Recruiting software and ATS
Recruiting software marketing that fits inside the hiring workflow
recruiting software marketing - SaaS
Compliance and GRC software
Compliance software marketing that shows up when the audit request lands
compliance software marketing - SaaS
Email marketing software
Email platform marketing that wins the switch, not the search
email marketing software marketing0/mo - SaaS
Social media management tools
Social media tool marketing that starts with the APIs, not the ads
social media saas marketing - SaaS
Analytics and BI software
Marketing for analytics tools, built for buyers who check your numbers
analytics software marketing - SaaS
Customer support software
Get your help desk onto the shortlist when teams decide to switch
help desk software marketing - SaaS
Design tools
Design tools spread when designers can see the output
design software marketing - SaaS
Restaurant software
Restaurant software is bought between shifts, through the POS
restaurant software marketing - SaaS
Field service software
Contractors search by trade. Your marketing should too.
home service software marketing - SaaS
Event management software
Planners choose event software months before the event
event management software marketing
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Destinations that several playbooks in this segment recommend, with what they cost.
- G2g2.comFreein 31 playbooks
- AlternativeToalternativeto.netFreein 25 playbooks
- Capterra / GetApp / Software Advicecapterra.comFreein 25 playbooks
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- Product Huntproducthunt.comFreein 20 playbooks
- Zapier App Directoryzapier.comFreein 19 playbooks
- Crunchbasecrunchbase.comFreein 11 playbooks
- Hacker News: Show HNnews.ycombinator.comFreein 7 playbooks
Other segments
- AppsInstalls from store search, editorial features, communities and the web.34 playbooks
- GamesWishlists and players from festivals, creators, communities and store pages.24 playbooks
- Desktop softwareDownloads from app stores, package managers, alternatives lists and communities.12 playbooks
- CreatorsSubscribers and sales from marketplaces, newsletters, communities and search.8 playbooks
- E-commercePurchases from shopping search, marketplaces, publishers and reviews.10 playbooks
- Local businessesCalls and bookings from maps, local directories, reviews and service pages.10 playbooks
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