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GamesDiscord and Telegram games playbook

Games inside chat apps spread from one group to the next. Start with the right groups.

Outpost lays out each platform's verification and discovery requirements for your Discord Activity, Telegram Mini App or Reddit game, then drafts posts for communities that actually play together. Receipts for every step, $0 extra spend.

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On this page

01 · DISCOVERY

How customers find you

Players rarely search for these games. They join because a friend launched one in a server, a group chat or a subreddit. Discord surfaces verified Activities through its App Directory and discovery surfaces; Telegram lists main Mini Apps in the Apps tab of search and may feature those that accept Telegram Stars in its Mini App Store; Reddit's Devvit games run inside subreddits. The first players come from communities the developer seeds directly, and growth comes from each play session exposing the game to everyone in the room.

The buying journey

Someone launches the game in a shared space, others join without installing anything, and the group decides in a session or two whether it becomes a regular thing. Monetization comes later through platform payment systems: Discord premium apps, Telegram Stars for digital goods, and Reddit's Gold and Developer Funds. Social features (invites, shared progress, turn notifications) decide whether one session becomes many.

What studios aim for

  • Pass verification so the game can be discovered and played in servers of any size
  • Meet discovery requirements on each platform
  • Seed the game in communities that play together regularly
  • Design invites and shared sessions that spread the game
  • Choose payment systems that keep the game visible on mobile

02 · CHANNELS

Channels, ranked by what matters most

Ranked 5 (essential) to 1 (optional) by the research for this industry.

  1. Discord Activities and App Directory

    Essential

    Unverified Activities can only launch in servers with fewer than 25 members. Verified Activities can be played in any server and can enable discovery once they meet Discord's content and policy requirements, including a public privacy policy and terms.

  2. Telegram Mini Apps

    Essential

    Setting a main Mini App adds a 'Launch app' button and lists the bot in the Apps tab of search. Digital goods must be sold in Telegram Stars or Telegram cannot show the Mini App to mobile users, and Stars-accepting apps may be featured in the Mini App Store.

  3. Reddit games (Devvit)

    High

    Devvit Web games run inside subreddits with free hosting, and developers can earn through Reddit Gold and Developer Funds. A game that fits a subreddit's culture can become part of that community's routine.

  4. Seeding communities directly

    High

    Your own Discord server, showcase servers and gaming communities provide the first sessions. Server owners who adopt the game become its distribution.

  5. Web game communities

    Supporting

    r/WebGames and itch.io pages give a playable web version visibility outside the chat apps, if your distribution deals allow it.

BUSINESS MODEL · LIVE

How you make money changes the plan

The same channel can be a strong fit for a paid game and a poor one for a free one. Each line below is a rule or rating from Outpost's knowledge base, with its source; your own plan is built from your answers.

Paid up front (premium)

  • Poor fititch.io

    HTML5 (browser-played) games on itch.io can only take donations; to sell access the project must be set to Downloadable.

  • Strong fititch.io

    itch.io offers three pricing modes per project: no payments, $0-or-donate (a suggested donation that can be skipped), and paid with the set price as a minimum that buyers may exceed.

Free with in-app purchases

  • WorksReddit Games

    Reddit Devvit games can sell in-game items priced in Reddit Gold after meeting eligibility, completing verification and accepting the Earn Terms; every product is reviewed by the Developer Platform team during app review; no rule on paid random items was found.

Free with ads

  • Poor fititch.io

    itch.io's quality guidelines tell creators to avoid sponsored installers and ads that block play until the player acts, and itch never puts ads on creator pages.

Subscription

  • Strong fitDiscord Activities

    Discord apps and Activities can sell durable and consumable one-time items and user or server (guild) subscriptions; a Discord developer support article reportedly requires that, from 7 Oct 2024, paid features in supported regions also be offered through Premium Apps (price-parity wording not re-read).

Paid random items (gacha, loot boxes)

  • itch.io

    itch.io has no general in-game purchase system; its 'sub-products' API sells add-ons through itch's checkout for redemption on the developer's own site or service.

  • Telegram Mini Apps

    Telegram Mini App games must sell digital goods only in Telegram Stars, or Telegram will hide the app from mobile users.

  • Apple Arcade

    Apple Arcade games are played by subscribers without ads or in-app purchases, so an ad- or IAP-funded design does not fit Arcade.

  • Mac App Store

    On Apple's stores, credits or in-game currency bought through in-app purchase may not expire, and unlocking features, game levels or in-game currency must use in-app purchase, except where Apple's link-out entitlements (3.1.1(a)) apply or on the United States storefront, where buttons and external links to other purchase methods are allowed (Guideline 3.1.1).

Technical eligibility

  • Discord Activities

    Discord Activities launch on web/desktop by default; iOS and Android must be enabled in the portal, and mobile builds should respect Discord safe-area insets, with orientation locks (portrait, landscape, unlocked) set through the SDK or portal defaults.

  • Discord Activities

    Discord Activities route all network traffic through the Discord proxy: external URLs must be configured as URL mappings (requests to unmapped hosts fail with blocked:csp), only WebSockets are supported for realtime (no WebRTC, no WebTransport yet), and cookies must be scoped to {clientId}.discordsays.com with SameSite=None Partitioned.

  • Discord Activities

    A Discord Activity is a developer-hosted single-page web app in an iframe that must use the Embedded App SDK, and user authentication needs the developer's own server to exchange the OAuth code for an access token.

  • Discord Activities

    Appearing in Discord's App Directory and App Launcher requires the team owner to complete identity and app verification and meet the Discovery criteria listed in the Developer Portal; verification also unlocks monetization.

Read from Outpost's knowledge base on Nov 8, 2026; every line links its source.

03 · YOUR FIRST MONTH

A 30-day campaign that costs $0

A sample month. Your own plan is built from your audit, stage and goal, and paid options only ever appear as optional boosts.

  1. Week 1 · days 1–7

    Platform readiness

    • Pick the primary platform: Discord Activity, Telegram Mini App or Reddit Devvit game
    • Complete Discord app verification so the Activity can run in servers of any size
    • For Telegram, set the main Mini App, upload preview media and route digital purchases through Stars
    • Publish a privacy policy and terms page, which Discord discovery requires
  2. Week 2 · days 8–14

    Discovery listings

    • Fill in Discord's discovery settings and enable discovery once all requirements pass
    • Create a t.me direct link to the Mini App for sharing
    • Check whether any portal exclusivity (Poki counts Discord as web) conflicts with your plan
    • Set up a landing page with how-to-play and a link for each platform
  3. Week 3 · days 15–21

    Seed communities

    • Invite five server owners or group admins whose communities play games together and offer to run a first session
    • Post in game showcase channels and servers where promotion is allowed
    • Add invite prompts at natural moments in the game (end of round, new high score)
    • Collect feedback from the first sessions in your own server
  4. Week 4 · days 22–30

    Retention and spread

    • Measure how many sessions lead to another session in the same server or chat
    • Fix the first-session drop-offs players reported
    • Check Reddit Developer Funds and current hackathons if you are building on Devvit
    • Plan monetization through the platform's payment system once retention holds

04 · WHERE TO BE LISTED

Directories, stores and communities

Costs are as published by each destination when the research was reviewed; check before you pay for anything.

  • 6 destinations
  • 6 free to start
  • 6 in Outpost’s registry
  • docs.discord.com

    Games that run as iframes inside Discord voice and text channels; verified apps can enable discovery.

    Free to build; monetization needs a verified team in the US, EU or UK and $100 earned before first payout

    In Outpost’s registryAutomatable through its APISubmit page
  • core.telegram.org

    Web apps inside Telegram, launched from bots, links and the Apps tab.

    Free; digital goods must use Telegram Stars

    In Outpost’s registryAutomatable through its APISubmit page
  • developers.reddit.com

    Games that run inside subreddits with free hosting.

    Free; earnings via Reddit Gold and Developer Funds

    In Outpost’s registrySubmission method not yet verifiedSubmit page
  • discord.com

    Your own server plus developer and showcase servers for first sessions.

    In Outpost’s registryYou submit it yourself: automation is not allowedSubmit page
  • reddit.com

    Visibility for a playable web version, where your deals allow it.

    In Outpost’s registryYou submit; Outpost prepares itSubmit page
  • itch.io

    A home page and HTML5 build for players outside the chat apps.

    In Outpost’s registryAutomatable through its APISubmit page

PC STORES · LIVE

The Epic Games Store as a second store

For PC games already on Steam: what Epic offers and asks, from Epic's own pages where they could be read.

05 · SEARCH DEMAND

Keyword themes worth owning

Primary search

discord activities

720searches a month

DataForSEO Google Ads, US/en, Oct 2026: 720/mo. Related: 'discord games' 2,900/mo, 'telegram games' 2,400/mo.

  • discord games
  • telegram games
  • telegram mini app game
  • reddit devvit games
  • discord app directory discovery
  • Player discovery

    Commercial

    Comparing: show why you

    • discord games to play with friends
    • discord activities list
    • telegram games
    • games in telegram
  • Developer how-to

    Informational

    Learning: answer with guides

    • how to make a discord activity
    • telegram mini app game tutorial
    • reddit devvit game
  • Discovery and monetization

    Informational

    Learning: answer with guides

    • discord app directory discovery
    • telegram stars payments
    • reddit developer funds
  • Specific game types

    Transactional

    Ready to act: make it easy

    • discord trivia game
    • telegram puzzle game
    • multiplayer word game discord

06 · AVOID

Common mistakes

  1. Launching unverified

    Unverified Discord Activities can only launch in servers with fewer than 25 members, which caps growth at small friend groups. Verify before you promote.

  2. Taking payments outside Telegram Stars

    Telegram requires digital goods to be sold in Stars and says it cannot display non-compliant bots or Mini Apps to mobile users.

  3. Signing a web exclusive without reading it

    Poki's web-exclusive terms count Discord and YouTube Playables as web. A portal deal can block your Discord plans, or the other way round.

  4. No reason to invite anyone

    These platforms spread through shared sessions. A single-player game with no invite moment gets played once and forgotten.

07 · WHAT OUTPOST DOES

How Outpost helps

  • Lays out Discord verification and discovery requirements, Telegram's Mini App setup and Devvit terms, and what each asks of you

  • Drafts the listing text each platform requires from your confirmed facts, for you to paste in

  • Prepares posts for communities that play together, within each one's rules, for you to post, with a receipt once each is live

  • Flags conflicts between platform plans and portal exclusivity before you sign anything

  • Publishes a page for your game on your own site, so searchers and AI assistants can find it outside the platform

Every action Outpost takes gets a receipt: the live URL, a timestamp and what it drove, or “nothing yet”.See how receipts work

08 · QUESTIONS

Frequently asked questions

Why can't people in big servers launch our Activity?

Unverified Activities can only launch in servers with fewer than 25 members. After verification they can be played in any server and can enable discovery.

How long does Discord discovery take?

Once all requirements are met and you enable discovery, Discord says it can take up to 30 hours for the Activity to appear on discovery surfaces.

Can we use Stripe in a Telegram game?

Not for digital goods. Telegram requires digital goods and services to be paid in Telegram Stars, and says non-compliant Mini Apps cannot be shown to mobile users.

How do Telegram Mini Apps get featured?

Setting a main Mini App lists your bot in the Apps tab of search, and bots with a main Mini App that accept Stars may be featured in the Mini App Store. There is no guaranteed path to featuring.

Is Reddit a real option for games?

Yes. Devvit Web games run inside subreddits with free hosting, and developers can earn through Reddit Gold and Developer Funds. Terms change by half-year, so check the current ones.

Which platform should we start with?

The one where your players already spend time together. Discord suits friend groups in voice; Telegram suits large chat communities and mobile-first audiences; Reddit suits games built around a subreddit's interest.

Should I also launch on the Epic Games Store?

Often yes, as a second store once your Steam page is working, if your game meets Epic's rules: Epic Games Store developers keep 100% of the first US$1M net revenue per product per calendar year (resetting each 1 January from 2026, applied automatically), then 88/12. Epic First Run is an opt-in 6-month Epic-exclusive window paying 100% net revenue; it is open only to new games not previously released on another third-party PC store, and afterwards the standard 100%-of-first-US$1M then 88/12 terms apply. Epic lets games use their own or a third-party payment solution for in-app purchases, keeping up to 100% of that revenue. Epic requires multiplayer games sold on other PC stores to support crossplay with them, and products added to its publishing tools after 9 March 2023 to enable Epic achievements if they offer achievements on other PC stores. Listing on Epic Games Store is paid. $100 per product plus local taxes; not refundable but recouped after $1,000 on EGS. Developer keeps 100% of the first $1M net revenue per product per year (resets every Jan 1 from 2026), then 88/12, applied automatically to Epic-processed payments. A separate opt-in 'Epic First Run' gives 100% for a 6-month exclusive. Free alternative: itch.io or the Microsoft Store PC path (free) Epic First Run is irreversible for its six months, so Outpost asks you to confirm it before planning it.

10 · EVIDENCE

Research sources

Every fact on this page comes from one of these sources.

  1. Discord: How can my friends play my Activitysupport-dev.discord.com

    Unverified Activities limited to servers under 25 members; verified Activities playable anywhere and eligible for discovery; up to 30 hours to appear

  2. Discord App Directory: Discovery requirementssupport-dev.discord.com

    Discovery limited to verified apps; public privacy policy and terms required; content restrictions

  3. Discord: Enabling monetizationdocs.discord.com

    Verified app, team in US, EU or UK, $100 before first payout (registry)

  4. Telegram Mini Appscore.telegram.org

    Launch methods, main Mini App and Apps tab listing, Stars-accepting apps may be featured in the Mini App Store

  5. Telegram Stars paymentscore.telegram.org

    Digital goods must be paid in Stars or the app cannot be shown to mobile users (registry)

  6. Reddit Devvit gamesdevelopers.reddit.com

    Devvit Web games, free hosting, earnings via Gold and Developer Funds (registry)

  7. Phaser: Reddit and Phaser hackathonphaser.io

    Reddit ran a 2026 game development hackathon with Phaser (registry)

  8. Poki revenue deal typesdevelopers.poki.com

    Discord and YouTube Playables count as web in exclusive deals (registry)

Last reviewed . Search volume: DataForSEO Google Ads, US/en, Oct 2026: 720/mo. Related: 'discord games' 2,900/mo, 'telegram games' 2,400/mo.

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