Local businessesMed spas playbook
Med spa clients research a specific treatment, study results photos and check who is injecting. Outpost builds treatment pages on your website that earn trust, with every claim in its drafts checked against the facts you confirm.
01 · DISCOVERY
Clients usually start with a treatment and place ('lip filler [city]', 'laser hair removal near me', 'microneedling cost'), then judge results galleries, provider credentials and reviews. Instagram is where many discover a spa's style through results and injector content, and RealSelf is where some research treatments and providers. Friends' referrals and membership programs drive repeat visits.
Notice a concern or a friend's result, research the treatment and price, compare two or three local providers on photos, credentials and reviews, book a consult, then often return on a maintenance schedule. Trust in the injector or provider matters more than the brand of the spa.
02 · CHANNELS
Ranked 5 (essential) to 1 (optional) by the research for this industry.
One page per treatment you offer, covering who it suits, what to expect, downtime, provider credentials and price guidance, ranks for treatment-plus-city searches and answers consult questions.
Results and provider-led education are how many clients choose an injector. Get written consent for every photo; Meta requires cosmetic-procedure ads to target 18+ and bans copy that attacks people's appearance.
Map results for treatment searches. Ask every client for a Google review with no incentive, and reply without confirming treatment details.
Treatment-research site where providers can claim a profile for free and add credentials and before-and-after photos.
Med spas live on repeat visits. A clear referral program and maintenance reminders compound more than chasing new one-off clients.
03 · YOUR FIRST MONTH
A sample month. Your own plan is built from your audit, stage and goal, and paid options only ever appear as optional boosts.
Week 1 · days 1–7
Week 2 · days 8–14
Week 3 · days 15–21
Week 4 · days 22–30
04 · WHERE TO BE LISTED
Costs are as published by each destination when the research was reviewed; check before you pay for anything.
business.google.com
Map results for treatment-plus-city searches.
business.apple.com
Accurate listing in Apple Maps and Siri.
business.yelp.com
Checked for spa services in many metros; claim and reply, don't solicit.
Free listing; ads paid
realself.com
Treatment-research site; profiles show credentials, treatments and before-and-after photos.
Free to claim a practice profile; paid options exist
bing.com
Bing Maps and Bing-powered assistants.
05 · SEARCH DEMAND
Primary search
med spa marketing
390searches a month
DataForSEO Google Ads, US/en, Oct 2026
Comparing: show why you
Learning: answer with guides
Comparing: show why you
Learning: answer with guides
06 · AVOID
The FDA has sent warning letters to med spas whose websites implied compounded semaglutide was the same as an FDA-approved product, and Ohio's attorney general warned 14 med spas over similar claims in 2025.
Meta's health and wellness standards ban statements of inferiority about appearance and require cosmetic-procedure ads to target adults. 'Hate your wrinkles?' gets rejected.
Results photos are patient images. Get written consent for each use and platform, and keep the record.
AmSpa notes there is no national standard on med spa ownership; some states require physician ownership. Marketing that misstates who provides or supervises care creates risk.
Constant flash sales attract one-time bargain hunters. Lead with provider expertise and results, and use memberships for loyalty.
07 · WHAT OUTPOST DOES
Checks every claim in what it drafts against the facts you confirm, so no medical claim goes out you can't support
Plans and publishes treatment pages with candidacy, downtime and provider details for the services you want to grow
Audits your spa's website for titles, structured data, mobile setup and broken links, and lists the fixes
Connects Search Console and reports which treatment articles earn impressions and clicks
Tracks whether AI assistants recommend your spa for treatment-plus-city questions
Outpost doesn't manage map listings, review sites or social captions for spas; it covers your website, articles and AI answers
Every action Outpost takes gets a receipt: the live URL, a timestamp and what it drove, or “nothing yet”.See how receipts work
08 · QUESTIONS
On your own channels, with written patient consent, yes. In Meta ads, before-and-after imagery for cosmetic procedures is allowed only when targeting adults, and copy can't attack appearance. Check each platform's current policy before running ads.
Platforms restrict prescription-drug advertising, and regulators have targeted med spas implying compounded semaglutide is FDA-approved or equivalent to brand-name drugs. Get compliance advice before promoting prescription treatments.
Profile and review work can move map results within weeks. Treatment pages typically take months to rank in competitive cities and compound as reviews and galleries grow.
Claiming a profile is free and adds a credible research surface. Whether paid options pay off depends on your market; start with a complete free profile.
Outpost's campaigns are built for SaaS, apps and games. For a med spa, it covers your website, articles and AI answers today; it doesn't manage map listings, review sites or social posts. This page lays out the playbook so you can run the rest yourself.
10 · EVIDENCE
Every fact on this page comes from one of these sources.
Website claims implying compounded semaglutide equals an FDA-approved product were misleading
Warning letters to 14 med spas over compounded GLP-1 claims
Cosmetic procedure ads 18+; before-and-after allowed for adults; no statements of inferiority about appearance
No national ownership standard; some states require physician ownership
Practices can claim a RealSelf profile for free and add credentials and photos
Prescription-drug advertising restrictions
Review requests allowed; incentives prohibited
Last reviewed . Search volume: DataForSEO Google Ads, US/en, Oct 2026.
FREE WEBSITE AUDIT
Paste your website. Outpost reads it, scores your visibility, finds your competitors and shows the first fixes, free. Then the playbook above becomes your own campaign, measured in booked consultations.
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