Grow desktop software on every platform it runs on.
Downloads from app stores, package managers, alternatives lists and communities.
- playbooks
- 12
- directories, stores and communities
- 45
- free to start
- 37
- sources cited
- 78
Showing all 12 playbooks
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- Desktop software
Mac apps
Mac users find apps through a small, opinionated set of places. Be in all of them.
how to market a mac app - Desktop software
Windows software
On Windows, the first marketing problem is the warning screen.
how to market windows software - Desktop software
Mac menu bar utilities
Small app, tiny icon, real users
mac menu bar apps210/mo - Desktop software
Audio plugins (VST/AU)
Sell more VST and AU plugins without buying banner ads
how to sell vst plugins10/mo - Desktop software
Linux desktop apps
Ship your Linux app where Linux users actually install software
how to promote linux app - Desktop software
CLI tools
Make your CLI tool one command away, then show it working
how to promote cli tool - Desktop software
Cross-platform desktop apps
One codebase, three operating systems, a dozen places people install from
desktop app marketing - Desktop software
Music production software
Producers switch tools when they hear what someone made with yours
music production software marketing - Desktop software
Photo editing desktop software
Photographers pick editors by trying them on their own RAW files
photo editing software marketing - Desktop software
Screen recording and screenshot tools
Your real competitor is Shift-Command-5
screen recording software marketing - Desktop software
3D and CAD software
CAD users choose their tool in school or in the maker shop, then stay for years
cad software marketing - Desktop software
Password managers and privacy tools
Nobody trusts a password manager because of an ad. They trust the audit
password manager marketing
MOST RECOMMENDED
Where Desktop software playbooks send you most
Destinations that several playbooks in this segment recommend, with what they cost.
- AlternativeToalternativeto.netFreein 7 playbooks
- Mac App Store (App Store Connect)developer.apple.comPaidin 6 playbooks
- Setappsetapp.comRevenue sharein 5 playbooks
- Microsoft Store (apps, Partner Center)storedeveloper.microsoft.comFreein 5 playbooks
- Homebrew Caskformulae.brew.shFreein 4 playbooks
- Flathubflathub.orgFreein 4 playbooks
- MacUpdatemacupdate.comFreein 3 playbooks
- winget (Windows Package Manager community repo)github.comFreein 3 playbooks
Other segments
- SaaSTrials and demos from search, review sites, launch platforms and integrations.47 playbooks
- AppsInstalls from store search, editorial features, communities and the web.34 playbooks
- GamesWishlists and players from festivals, creators, communities and store pages.24 playbooks
- CreatorsSubscribers and sales from marketplaces, newsletters, communities and search.8 playbooks
- E-commercePurchases from shopping search, marketplaces, publishers and reviews.10 playbooks
- Local businessesCalls and bookings from maps, local directories, reviews and service pages.10 playbooks
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